If you choose to optimize your site for a low-research keyword, you are probably more likely to rank well, but your efforts will yield little visibility. It is therefore difficult for a blogger with limited means to overtake big brands who have a whole team working on the SEO of their site.

If all the brands on the market target these generic keywords and put in SEO optimization efforts to try to rank, then the keyword becomes very competitive. Therefore, it is strategic for your brand to appear in the first position on these requests. The most generic keywords, the most representative of flagship products, are the most searched by Internet users. The keyword should not be too competitive against your abilities.The chosen keyword must be what the users are searching for.The choice of keywords must be made while respecting two important rules: This step is crucial because it is thanks to the keywords that an Internet user can find the page which corresponds to his request among the billions of other web pages.Ĭontrary to appearances, this step is far from the simplest. The first step in any SEO strategy is the choice of keywords. It is very important that you know that Keywords are mandatory for natural referencing. Indeed, to set up natural referencing strategies, they use what users have asked for and place them in the content of the sites. This term is part of the jargon of SEO experts.

Sites, blogs, and websites survive, thrive, and are relevant because of one major factor which is KEYWORDS RESEARCH.Ī keyword is a word or a group of words that corresponds to what internet users search on Google.įor example, if a user types “ sports shoe” in the Google search bar, their query becomes a keyword. Its features and benefits, its advantage over its competitors, it’s the price, and why you should buy it. Welcome to my honest review where I’ll be sharing with you everything you need to know about the keyword research tool – Long Tail Pro.īy the end of this article, you’d have gotten to know about what long tail pro is.

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